Category Archives: Competition entrants

Inside tips on how to win competitions

You have probably seen the stories of people literally living off competition winnings. For these people, holidays can be so common they become a way of life.

Permitz sets up hundreds of competitions each year for Promoters and have seen ALL of the tricks and we are now happy to share some of secrets with you.There are some simple rules you can follow to increase your chances of winning.

Target particular promotions

The simplest way to win a competition is to enter one that doesn’t have many entries.

Some competitions get hundreds of thousands of entries, there isn’t much point in targeting those competitions. Public lotteries have ridiculously low odds of winning and cost money to enter. You should never have to pay to enter a trade promotion.

Permitz conducts a large number of competition draws for Promoters so has a good understanding of which competitions attract entries.

One of the most important factors in determining the number of entries a competition is how many people know about it. If you have read about a competition in a public forum, seen it advertised on TV and heard about it on radio, then chances are, you won’t be the only entrant.

There are a few other important factors and by something called multivariate analysis, which is much less fancy than it sounds, we are developing a tool for determining the approximate number of entries a competition will get. This works well with our clients in the design of a competition but could also be a secret weapon (well, until now) for you folk who simply want to win competitions… Want to know more about that? Send us an email to info@permitzgroup.com with the subject line ‘Entry tips.’

Of course, nothing in life is certain, in fact, in competitions there is no direct correlation between these factors and your chance of winning, merely a chance they may improve your chances (mhh.. hows that for a disclaimer).

Greater effort= greater potential reward

Competitions which require you to run through hoops to enter scare entrants away i.e. visit x website, then complete a long survey, then share it with your friend, and then purchase our product and go back to our website.

Our advice for Promoters is always ‘keep it simply.’ Our advice for you, seeking to win a competition, is target those that are complex or require a purchase to enter or seem like they would be too hard for others to enter.

Follow the terms and conditions

The competition terms and conditions are the rules which both you and the Promoter must follow. The competition terms and conditions set out how many times you can enter, how to enter, what the prizes are and so on.

If you think you are being smart by entering using slightly different variations of your name, despite this being in breach of the terms, then think again. If you think that your entry script will guarantee your success in a competition, when the use of such methods is prohibited, then think again. Promoters are well aware of the tricks used by some entrants to win.

By following the competition terms and conditions you can ensure that your entries are not disqualified.

Avoid competitions which are potentially bogus

A reasonably significant risk with any competition is that the prizes on offer will never leave the office of the Promoter (or simply don’t exist). There are very significant fines and other penalties for companies running competitions in this way,  but… how do you know which competitions are potentially bogus?

One easy way is to check the competition terms and conditions to ensure, if the competition is a chance-based competition, that it is approved by the correct competition permits. Competition permits are not needed in all States or for all competitions but if a competition is open nationally and is a chance-based competition, then it would usually have a permit from NSW and the ACT (although there are some exceptions in the ACT).

 

Prize Pigs and Competition Junkies

Two unflattering terms for people who love competitions. Whatever you want to call them, competition fanatics are around to stay and must be considered when you are designing your next competition.

Who are Prize Pigs?

They are someone who enters a vast amount of competitions, on a daily basis and someone who knows the tricks to give them a better chance of winning. At the one end you have people who are just passionate about entering competitions and abide by the rules. At the other extreme you have those who will cheat to win. You want to encourage the first group, but discourage the second from entering your competition.

Competition fanatics are obsessed with competitions for a reason.. they make money out of doing something they enjoy. And some are very good at it. If you have ever worked in promotions in radio, television or magazines you will know who I am talking about. In fact I would bet that many of you know some of these people by name.

How successful are they?

“”I’ve practically been able to furnish my whole house and children’s’ bedrooms and everything” a quote from one competition fanatic taken from this article.

Competition fanatics can be very successful, indeed making a living of the winnings of competitions. You only have to watch stories on a current affair shown every four months to see this. For the ATO of course this raises an interesting question of whether winnings are taxable income and I suspect that some of these professionals have or may run into issues with the ATO on declaring income on their profession.

Legitimate fanatics vs cheats

From a trade promotion perspective there is nothing untoward having the one person win so many prizes that they are able to furnish their house. After all they have probably spent hours and hours finding and entering competitions and deserve to win some in return. It’s not that these people are lucky, they just work hard to increase the likelihood of winning.

On the other hand there are a small percentage of people who cheat. They use international- possibly criminally involved groups- to buy votes to win voting competitions. They use computer scripts to enter online competitions under different names, with different emails and addresses to gain an unfair advantage over other entrants in a competition. These people are more likely to be encountered in very large and very well published competitions. It is possible that these people may not only be breaching competition terms and conditions, and may therefore be disqualified, but also breaching the law. It is a crime to obtain a financial advantage by deception.

How can promoters manage this?

Promoters must first understand that a competition will attract both the casual entrant and the prize fanatic. There is nothing wrong with a prize fanatic entering a competition a thousand times if the competition terms and conditions allow an unlimited number of entries per person.

Competition terms and conditions must be drafted to carefully consider the various types of people who may enter and the objective of the Promoter. If a promoter wishes to limit the number of entries per person they should also consider using a validation processes to stop the potential for someone to enter using different IP addresses, emails, and variations on their name. The competition terms should clearly state the rules in regards to entering in the entrants own name and in relation to scripting and using a third party to enter on their behalf. CAPTCHA code should be used for all online competitions as this requires an entrant to enter in letters from an image and reduces the risk of scripting to be used.

There are some website which charge entrants a fee for the website to enter a competition on their behalf. Trade promotion laws prohibit a person being charged a fee to enter and it will be interesting to see the regulator’s response to this shortly.

How should a promoter respond in the case of cheating?

The above information is all fine and well until you actually experience a situation where you suspect someone has cheated. In such a situation you cannot simply disqualify the person without firstly considering whether: a) the person has actually cheated, b) the terms and conditions of your competition allow you to do so, c) any trade promotion permit conditions, and d) any other obligations you have. In some cases what may first appear to be cheating can turn out to be an entrant simply exploiting a loop hold in your terms and conditions and in such a situation you will just have to live with it.